Bones Coffee - S’Morey Time
INFO.
I was walking through Publix and spotted these incredibly designed and illustrated bags of coffee from Bones Coffee Co. in the “Shop Florida” section. I immediately stopped what I was doing and started trying to figure out how to get ahold of them. Long story short, we hooked up and created this fun little ad to highlight the flavors in S’morey Time by literally creating a bursting bag of marshmallows, graham crackers, and chocolate.
This project was modeled, animated, simulated, lit and rendered in Houdini using Vellum and KarmaXPU. Materials were created (mostly) in Substance Painter. Comp and titles were done in After Effects.
The entire process was built to be a procedural as possible, so that when we get around to bursting more bags of flavor, we won’t have to reinvent the wheel.
The initial animatic to get a sense of timing.
The first motion / tech test to make sure my ideas for Vellum would work.
Final sim before particles and rendering.